"Europe is our power-up": How FunPlus is leveraging the continent's talent to conquer the global gaming industry

The FunPlus Journey 

When asked about the company's evolution, FunPlus Board Chairman and Chief Business Officer, Chris Petrovic, reflects on their humble beginnings: "FunPlus started as a small developer of web-based and then mobile games with a simple mission: to create innovative, engaging games for a global audience." 

That mission has carried them far. "Over the last 15 years we've grown rapidly, and now we're a global powerhouse with offices across key markets," he explains. The company's recent expansion into transmedia with their "Cradle of the Gods" comic at New York Comic Con marks a significant milestone in their growth journey.

Why Europe? A strategic perspective 

"Europe offers a unique combination of factors that make it highly attractive for gaming companies and investors," Chris explains. "The region boasts a large, diverse consumer base with a passion for gaming, who are willing to spend time and resources playing games." 

But it's not just about the market. FunPlus has strategically positioned itself across the continent: 

• Zurich: "A worldwide financial hub that allows us to build relationships with global investors, as well as being a central location between our main markets."
• Barcelona: "One of Europe's gaming hubs, offering a creative and dynamic environment with access to Europe's top gaming talent."
• Lisbon: "With its growing tech and nascent gaming scene, it has excellent connections to both European and global markets, and a growing talent pool." 

When pressed about future expansion plans, Chris responds "We're constantly on the lookout for new locations and opportunities that offer a strong gaming ecosystem, access to top talent, and a culture of creativity and collaboration." 

“Each of our European locations offers unique strategic advantages. Zurich allows us to build relationships with global investors, as well as being a central location between our main markets in North America and Europe, and the majority of our development teams based in China.” 

Talent: The European advantage 

The conversation shifts to what truly drives the company's success. "Europe's talent pool is one of the driving forces behind our growth," Chris admits with genuine appreciation. "The region is home to some of the most innovative developers, artists, and engineers in the world." 

He is particularly enthusiastic when discussing the collaborative approach that has fueled their expansion: "Regional partnerships are crucial, allowing us to collaborate with local experts and expand our game development and publishing capabilities." 

Advice for fellow expansion-minded companies 

Drawing from FunPlus' experience, Chris offers heartfelt advice to other companies considering international expansion: 

"The key to successful expansion is to understand the culture and market trends and adapt accordingly," he shares, speaking with the authority of someone who has navigated these waters successfully. "Europe offers a wealth of opportunity for those willing to invest and innovate." 

He emphasizes the importance of building strong local partnerships and understanding regional nuances, lessons learned through FunPlus' own journey across European markets.

Gaming companies in Greater Zurich & Switzerland