Changing Consumer Preferences & The Market for Premium Chocolate

When: October 29, 2025
Where: Webinar
What: Future of food, Talent & innovation, Business environment

Join us this October for Cocoa Futures, a virtual event series exploring the technologies, values, and evolving consumer behaviors shaping the future of chocolate.

What does “premium” mean in 2025? For a growing number of consumers, chocolate isn’t just a treat; it’s a reflection of their values, identities, and desire for experience. Session 3 unpacks how demographic shifts, global palates, and lifestyle-driven preferences are reshaping chocolate's positioning in the marketplace.

From bean-to-bar craftsmanship and storytelling to health-forward indulgence and sustainable luxury, today’s chocolate brands must do more than taste good; they must stand for something. Join us as we explore how consumer values are driving growth in the premium segment and what it takes to build loyalty in a crowded market.

Key topics include:

Flavor exploration and cultural crossover products
Wellness, plant-based, and low-sugar trends
Brand storytelling, digital engagement, and personalization
Premium pricing strategies and retail channel dynamics

Who should attend: Brand strategists, marketing teams, product developers, retail buyers, consumer researchers, and premium/luxury food entrepreneurs.

Changing consumer preferences and the market for premium chocolate webinar

We'll be at the event:

Milo Baker

Director USA

milo.baker@greaterzuricharea.com

View the other sessions

The Next Wave of Chocolate Innovation

Join us this October for Cocoa Futures, a virtual event series exploring the technologies, values, and evolving consumer behaviors shaping the future of chocolate. In session 1, we explore the cutting edge of chocolate innovation, where tradition meets transformation. From precision fermentation and alternative fats to flavor enhancement, personalization, and AI-assisted formulation, this conversation will showcase the technologies and trailblazers reimagining how chocolate is made, sourced, and experienced.

Sustainability and ethical sourcing in chocolate

Sustainability & Ethical Sourcing in Chocolate

Join us this October for Cocoa Futures, a virtual event series exploring the technologies, values, and evolving consumer behaviors shaping the future of chocolate. In session 2, we take a critical look at the environmental and human costs behind one of the world’s most beloved indulgences - and how leading companies are working to mitigate them. As climate change, deforestation, child labor, and economic inequality cast a shadow over global cocoa production, consumers and stakeholders are demanding greater accountability.