Gothenburg joins the Choose Europe initiative – An other milestone for global business collaboration

December 02, 2024
Author: Sabine Müller

Business environment, Talent & innovation
Blog

What does the region of Gothenburg have in common with Greater Zurich? Both are key players in Choose Europe, the initiative simplifying international business expansion. As Europe remains a critical driver of global growth, the initiative stands as a symbol of collaboration — bringing together a strong network of regions to exchange insights, share best practices, and shape the future of international business. Greater Zurich Area proudly hosted this year’s CEO meeting, officially welcoming Gothenburg to the alliance.

Picture this: Your company is expanding into Europe, navigating a patchwork of markets, regulations, and cultural nuances. Imagine having a network of trusted partners, ready to simplify your journey, connect you with the right resources, and propel your business into one of the world’s most dynamic economies.

That’s what Choose Europe is all about — a collaborative initiative of Europe’s leading regions, united to create seamless opportunities for companies with global ambitions. And the latest chapter in this success story? Gothenburg was added to this prestigious network.

Why does this matter to you?
You’re no stranger to the complexities of expansion. Gothenburg’s entry into Choose Europe strengthens a network that’s already redefining how regions work together to support business leaders like you. With expertise in sectors like mobility, electrification, ICT, and life sciences, Gothenburg brings new depth to the initiative’s ability to connect you with the industries of the future.

Bringing together a strong network of regions to exchange insights, share best practices, and shape the future of international business. The meeting took place at Dfinity Foundation. On stage: Sabine Müller, Greater Zurich Area (left), Tracy Trachsler, Dfinity Foundation (middle), Eric Menges, FrankfurtRheinMain GmbH International Marketing of the Region (right). (c) Dfinity Foundation, Maurice Messinger

Gothenburg is a natural gateway to Scandinavia and a hotspot for innovation. Joining Choose Europe reinforces our commitment to creating pathways for businesses to succeed internationally.

Patrik Andersson - CEO of Business Region Göteborg

Where does Greater Zurich Area fit into this narrative?
We’ve always believed that collaboration is the cornerstone of progress. Hosting the Choose Europe CEO Meeting this November in Zurich, we saw firsthand the power of collective action. Leaders from across Europe came together to reaffirm our shared mission: helping companies expand with confidence by bridging gaps between markets, sectors, and cultures.

Greater Zurich Area was not only the host of this year’s meeting but also one of the founding partners of the Choose Europe initiative. (c) Dfinity, Maurice Messinger — Greater Zurich Area was not only the host of this year’s meeting but also one of the founding partners of the Choose Europe initiative. (c) Dfinity Foundation, Maurice Messinger

Europe thrives when we collaborate. It’s not just about opening doors—it’s about creating a shared ecosystem where innovation and sustainability are second nature.

Lukas Huber - CEO of Greater Zurich Area Ltd

What’s next?
With Gothenburg on board, the Choose Europe initiative is poised to offer even greater support to companies navigating international expansion. Together, we’re breaking down barriers and building a network where businesses, big and small, can thrive.

Your next step?
Whether you’re looking to expand into Europe or seeking insights into this unparalleled network of regions, we are here to make your journey seamless. Reach out.