Key Insights at a glance

Editor's note: The following summary is based on the original research and findings published by The Big Byte.

  • The Greater Zurich Area has emerged as a leading hub for robotics, autonomous systems, and embodied AI in Europe.
  • The analysis examined 64 robotics and autonomous systems companies and mapped more than 300 founders and leaders across the ecosystem. 
  • ETH Zurich is the dominant founder pipeline, with 68% of robotics founders having studied there. 
  • 63% of founders have prior robotics experience through startups, research labs, or industrial companies. 
  • Major talent pipelines include ETH Zurich's Robotic Systems Lab, Autonomous Systems Lab, Soft Robotics Laboratory, as well as ABB, NVIDIA, Bosch, Hexagon, and Disney Research. 
  • The ecosystem increasingly recycles talent through successful robotics companies such as ANYbotics, Sevensense, Wayve, RobCo, and Auterion.
  • While the region produces world-class technical talent, scaling robotics companies increasingly requires experienced operators with commercial, manufacturing, and go-to-market expertise. 
  • One-third of current leaders come from outside the Greater Zurich Area, highlighting Greater Zurich's international attractiveness for robotics and AI talent.

The findings highlight how ETH Zurich, global technology companies, robotics startups, and research institutions collectively contribute to one of Europe's most concentrated robotics talent networks.

This artic published by The Big Byte, the research publication of The Big Search, an executive search firm specializing in leadership and talent across Europe's technology and DeepTech sectors.

At an event in Berlin a few months ago, Andreas Klinger, GP at Prototype Capital, said the most exciting thing on the horizon in Europe is robotics. It has the potential to scale quality, quantity, and complexity in ways that weren’t possible a few years ago. 

While London and Paris have staked their position on LLMs and software, the Greater Zurich Area has become Europe’s leading hub for robotics and embodied AI. The region has built that position over time and benefits from (1) a concentrated robotics and engineering talent pool, (2) world-class university labs, and (3) a cluster of global research centres. 

The result is a disproportionate share of robotics startups founded in this region, and those that aren’t, like Neura Robotics, have opened offices here anyway. 

We wanted to understand that ecosystem through a talent lens. So, we mapped 64 DeepTech robotics and autonomous systems companies founded in the Greater Zurich Area. We identified 300+ individuals across founders and current leaders, from Head to C-level, across all functions. 

100+ robotics & autonmous systems key players in in the Greater Zurich Area

This article was compiled in collaboration with the DeepTech Practice at The Big Search and supported by the Greater Zurich Area. We also spoke with Domitilla Di Marco, Head of Talent at Amazon RIVR, and Camilla Mazzoleni, Co-founder of Forgis, which designs, automates, and optimises production using industrial intelligence. 

ETH Zurich is the main robotics founder pipeline

The 2026 European DeepTech Report from Dealroom ranks ETH Zurich first in Europe for alumni-founded startups. We found the same pattern: 68% of founders in the Greater Zurich robotics ecosystem studied there. On top of that, 60% hold a diploma in robotics, autonomous systems, mechatronics, electrical or mechanical engineering, or computer science, with a documented specialisation in robotics or autonomous systems. That technical density is an asset, but it comes with a trade-off.

The main risk as an ETH founder is over-indexing on the tech and under-investing in conversations with the market. A good solution is bringing on a non-technical co-founder to cover the business side (the University of St. Gallen (HSG) is a great network for this) and staying customer-first in everything you build.
Camilla Mazzoleni, Co-Founder Forgis, Portrait
Camilla Mazzoleni - Co-Founder & CPO, Forgis

Main pipelines for Greater Zurich Area robotics founders

The Big Byte analysis identified several recurring founder pipelines within Greater Zurich's robotics ecosystem. Many founders gained experience at global technology and industrial companies such as ABB, NVIDIA, Bosch, Hexagon, and Disney Research. Others emerged from leading ETH Zurich research environments including the Robotic Systems Lab (RSL), Autonomous Systems Lab (ASL), Soft Robotics Laboratory, Wyss Zurich, and the Institute of Neuroinformatics. The ecosystem also increasingly recycles talent through successful robotics startups such as ANYbotics, Sevensense, Wayve, and RobCo, whose alumni have gone on to found or lead new ventures.

Applied research experience is another hallmark of this founder pool. 63% have robotics experience through corporates, research labs, and robotics startups, excluding student roles even where those were held during PhD programmes. 

This pool is almost entirely an ETH Zurich network effect. The Robotic Systems Lab is the main factory for robotics startups in the Greater Zurich Area. Some founders also cut their teeth at ETH spinouts before launching their own. Beyond RSL, ETH’s Soft Robotics Lab and Autonomous Systems Lab, ABB, NVIDIA, Disney Research Studios, and Hexagon Robotics are the other leading feeder environments for Zurich robotics founders.

The biggest advantage is density. At Amazon RIVR, we benefit from being part of an ecosytem where world-class research, startups, scale-ups, and engineering talent are concentrated within a small geographic area. The network effects go beyond ETH itself. Researchers, founders, engineers, and operators move between companies, share knowledge, and build on one another's work. It also prduces naturally interdisciplinary engineers. Physical AI and robotics sits at the intersection of AI, software, hardware, electronics, and operations, and many candiates coming through the Zurich ecosystem have already learned to work across those boundaries.
Domitilla di Marco head of talent amazon rivr, Portrait
Domitilla Di Marco - Head of Talent, Amazon RIVR

The Swiss system of financing independent research and building an ecosystem where startups turn that research into products directly feeds the founding pipeline. International tech organisations reinforce this further. Many have opened offices in the region specifically to access its robotics and AI talent. In doing so, they create a two-way exchange: local talent gains experience on applied, real-world problems, while the ecosystem grows denser and more internationally connected.

BigTech and AI companies in Greater Zurich Switzerland
BigTech and AI companies in Greater Zurich

 Download BigTech map

ETH produces extreme talent working on genuinely cutting-edge research and hiring from your own network is a real advantage. When you know people personally, there is a much higher chance that you are making the right call. The downside is that it can be harder to find people with a high appetite for risk. Many ETH graduates can walk into a role at Google or a top corporate lab, so convincing them to take a bet on an early-stage startup is a real challenge.
Camilla Mazzoleni, Co-Founder Forgis, Portrait
Camilla Mazzoleni - Co-Founder & CPO, Forgis

The trade-off is operational depth. Most experience in this pool comes from research labs, not from building sales pipelines, managing P&Ls, or scaling teams. For many, the founding company is their first role outside research or academia – and 86% are first-time C-level executives.

On hiring, this is the biggest challenge. In the early stage you get thousands of applications, but you can't just hire "good engineers". You need people who thrive in a startup environment: adaptable to a product that's constantly evolving, comfortable with fast pace, and in it for the long term. A few things that have worked for us: hackathons, LinkedIn content (not job posts), network, the off-market bench (ex-founders, big-tech layoffs), and targeted outreach on GitHub and niche communities.
Camilla Mazzoleni, Co-Founder Forgis, Portrait
Camilla Mazzoleni - Co-Founder & CPO, Forgis

Serial founders are one answer to that gap. As in our previous piece, we found that 16% have founded or led a robotics venture before. The Greater Zurich robotics ecosystem is beginning to recycle its own talent. Some founders are building again in the same domain, often with better investor networks, GTM instincts, and more operational discipline the second time around.

We also see a difference between the talent the ecosystem produces and the talent it needs. Zurich does an exceptional job producing brilliant engineers and researchers. The harder profiles to find are experienced operators who have helped scale robotics products from research stages into reliable commerical deployments. As the industry matures, demand is growing for people who can bridge multiple domains and translate technical innovation into scalable products and businesses.
Domitilla di Marco head of talent amazon rivr, Portrait
Domitilla Di Marco - Head of Talent, Amazon RIVR

Serial entrepreneurs are strengthening the ecosystem

One sign of a maturing ecosystem is the emergence of serial founders. Several entrepreneurs in Greater Zurich's robotics sector are building new ventures after previously founding, scaling, or leading other robotics companies. Examples include Mina Samir Kamel (Nautica Technologies), Hanspeter Fässler and Marco Hutter (Gravis Robotics), Jasmine Kent (Dufour Aerospace), Eris Dhionis Sako (Duatic), and Roger Wüthrich-Hasenböhler (Roboa), all of whom bring experience from earlier robotics ventures.

The most represented functions in the Greater Zurich robotics ecosystem 

We identified 257 current leaders, from Head to C-level, across all functions in the Greater Zurich Area. The tech/engineering/R&D function is the most represented, with CTO being the most common title. 

Overall, 35% have robotics experience through corporates, research labs, and robotics startups – rising to 51% among tech talent. Engineers working on autonomy, controls, perception, locomotion, or hardware integration bring expertise on physical constraints that software-only engineers often don’t. 

That said, many of the challenges in building a robotics company aren’t uniquely robotics challenges. These companies also need expertise across logistics, operations, machine learning, cloud systems, distributed computing, embedded software, manufacturing, quality, and product development. 

If we exclude ETH’s robotics labs, the main feeder is ABB, especially among tech leaders. Talent with industrial automation backgrounds often route through ABB before stepping into leadership roles at robotics startups. 

The other main pipeline is movement between robotics ventures. Auterion is the most successful company so far. It expanded to the US, raised $130M at the end of 2025, and closed the year at around $100M ARR. It has also produced talent that goes on to lead elsewhere, especially on the commercial side: Ben Simmen is now Head of Product at Amazon RIVR after being Head of Marketing at Auterion from the early days through the $41M Series A in 2022. Laurent Zimmerli is VP Growth at Voliro, after being Head of Product Marketing at Auterion during the same period.

We think less in terms of target companies and more in terms of capabilities. Naturally, we hire from roobtics and autonomy organisations because experience deploying real-world robotics systems is incredibly valuable. At the same time, some of our strongest hires come from outside robotics. We recruit from AI organisations, large technology companies, embedded systems teams, industrial engineering environments, and adjacent deeptech sectors. These candidates often bring expertise in scale, reliability, manufacturing, product development, or operational excellence that complements traditional robotics experience.
Domitilla di Marco head of talent amazon rivr, Portrait
Domitilla Di Marco - Head of Talent, Amazon RIVR

And for others without a robotics background, the paths in are more varied than you might expect: 

  1. Some leaders came straight from university into their current company and grew internally. 
  2. Finance & people leaders arrive through cross-sector moves from consulting or banking – a robotics background matters less in their case. 
  3. Others come from adjacent industries, either selling software and components for autonomous systems or applying automation themselves in automotive, aerospace, defence, or industrial manufacturing. 
  4. And for commercial leaders, as we saw in our RobCo piece, great salespeople don’t need to come from the same industry to succeed. With the right structure and onboarding, someone who has never sold robotics can thrive.
One of the misconceptions about robotics hiring is that there is a perfect pool of "robotics people" who have solved the problems you face. In reality, much of what we are building at Amazon RIVR sits at the frontier of Physical AI, autonomous delivery, and large-scale fleet operations. Even experienced roboticists are often learning alongside us because these challenges have not existed at meaningful scale before. As robotics increasingly incorporates advances in AI, software infrastructure, and large scale data systems, the range of backgrounds that can contribute meaningfully to the field continues to expand.
Domitilla di Marco head of talent amazon rivr, Portrait
Domitilla Di Marco - Head of Talent, Amazon RIVR

The Greater Zurich Area has built a self-reinforcing robotics ecosystem where talent, research, and capital are close enough to compound. We also found that one-third of current leaders come from outside the Greater Zurich Area, a sign that Zurich’s gravitational pull extends well beyond its own borders. 

The foundation is strong, but it doesn’t produce every profile the industry needs. Some specialised roles draw from a globally competitive talent pool. Zurich’s advantage here is that the density of robotics and AI expertise actively draws candidates from Europe, North America, and Asia who are willing to relocate specifically for what the ecosystem offers.

What is particularly exciting is how international the ecosystem has become. While ETH remains a foundational pillar, many of the people joining Amazon RIVR today come from leading technology companies, robotics organisations, and research institutions around the world. The fact that a company built in Zurich was able to attract the attention of Amazon is a reflection of how globally competitive the ecosystem has become, not only in terms of technology, but also in terms of talent.
Domitilla di Marco head of talent amazon rivr, Portrait
Domitilla Di Marco - Head of Talent, Amazon RIVR

The Greater Zurich Area has earned its place as a leading DeepTech robotics hub, and the fundamentals point to continued momentum. However, the harder step, moving from a world-class research and founding environment to a genuine scaling hub, is still ahead. It’ll require companies with the ambition and reach to attract global talent, customers, and strategic interest, pairing Zurich’s technical depth with an international workforce and mindset. And it will require more operators who have already scaled once and are ready to do it again.
 

About The Big Search 

The Big Search is a European executive search firm specializing in the technology sector. The company partners with growth-stage and late-stage businesses across SaaS, consumer technology, and deeptech to identify and recruit high-impact leaders, from director-level roles to C-suite executives, who help shape the future direction of their organizations. Their consultants are supported by Topliner, a proprietary AI-powered market intelligence platform. Beyond executive search, The Big Search publishes The Big Byte, a Substack focused on talent and leadership in European technology. Its content combines proprietary data with first-hand insights from founders, operators, and investors to explore the trends shaping the industry.

In recent years, we noticed an uptick in requests from global robotics companies, and the trend isn't slowing down – quite the opposite. Greater Zurich is a world-class research engine in AI & Robotics anchored by ETH Zurich, University of Zurich and many Corporate R&D labs that create a constant pipeline of IP-heavy startups. All of this happening in a relatively small geographical area results in strong cross-pollination between academia, big tech and startups. So if you're thinking of scaling your robotics company globally: Now is the time, and Greater Zurich is the location.
Lukas Huber , Greater Zurich Area
Lukas Huber - Managing Director, Greater Zurich Area Ltd

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