Two weeks ago, we attended EthereumZuri.ch, a leading blockchain conference at the University of Zurich, now in its third edition. Switzerland—often hailed as a “Crypto Nation”—lived up to its reputation, showcasing a wide range of exciting projects that highlighted the country’s balance of innovation and pragmatism. We also caught the panel “Industry Outlook 2025: Navigating the Future of Crypto”. Here’s a snapshot of the top takeaways—from the synergy between AI and blockchain to the rise of tokenized finance.

Ethereum Zurich
Moderator Valeriya Minaeva (1inch) together with panelists Leeor Groen (The Spartan Group), Aliya Das Gupta (Sygnum Bank), Alain Kunz (GSR), and Dominic Weibel (Bitcoin Suisse)

 

The Swiss blockchain advantage 

First off, Switzerland remains a powerhouse for blockchain innovation. What sets it apart is its measured approach, grounded in forward-thinking regulation and deep financial expertise. While the U.S. and other big players grapple with unclear rules, Swiss institutions keep innovating—whether it’s launching novel digital-asset banks or tokenizing real-world assets. It’s this measured approach, anchored in trust and security, that helps Swiss projects stand out on the world stage.

Key takeaway: Switzerland’s stable regulatory climate and deep financial roots make it an ideal home for blockchain entrepreneurs, from cutting-edge startups to established “crypto-native” banks.

Switzerland’s legal framework and expertise in secure smart contracts lay the foundation for AI-powered blockchain applications, enabling it to emerge as a global leader.
Alain Kunz
Alain Kunz - GSR, Head of European Sales

Blockchain meets AI

A highlight of the discussion was the growing interface between blockchain and AI. While artificial intelligence thrives on data, there is a need for trustless, decentralized storage and computation to ensure fairness and security. That’s where blockchain comes in.

Why it matters: 

  • Decentralized infrastructure: AI tools running on Web3 infrastructure don’t rely on single points of failure like centralized data servers.
  • Open-source growth: Permissionless blockchains allow AI developers around the world to collaborate securely and rapidly.
  • Data sovereignty: With on-chain governance, individuals maintain control over how their data is used in AI applications.

AI is already powerful but integrating it with blockchain could elevate it even further, ensuring it remains transparent, verifiable, and resistant to centralized control.

Web3 and Blockchain technology

Web3 and Blockchain technology

The Greater Zurich Area, specifically its world-famous Crypto Valley, has developed into a world center for the blockchain industry. Greater Zurich provides a business-friendly, pragmatic regulatory environment and a deep-rooted sense of privacy protection, along with a high concentration of peer companies, service providers and world-renowned research institutions, all working together in order to push the boundaries of the blockchain application scope.

Image
Web3 and Blockchain Technology Hub in Greater Zurich Area

Other exciting developments

The panel also explored other emerging use cases of blockchain technology, paving the way for new possibilities in finance and asset ownership.

  • Tokenization of everything: Beyond cryptocurrencies, Swiss firms are already tokenizing wine, art, and even private debt. While the path to mass adoption is slow and methodical, these pilots suggest a future where almost any asset can be traded on-chain.
  • Stablecoins on the rise: Stablecoins—and their potential Swiss franc equivalents like Frankencoin—are often regarded as key pillars in global blockchain finance. There’s also growing excitement around real-world yields and sophisticated financial instruments that bridge traditional finance (TradFi) and DeFi.
Crypto enables AI agents to operate across multiple applications without separate accounts, permissions, or back-office infrastructure, giving developers greater flexibility in building autonomous systems.
Alain Kunz
Alain Kunz - GSR, Head of European Sales

The road ahead

Leaving EthereumZuri.ch, we were reminded that blockchain’s future lies not in flashy gambles, but in robust, real-world deployments. And with AI’s meteoric rise, blockchain’s decentralization could be the glue that holds ethical AI innovation together. Sure, it’s a roller coaster as new tech always is, but if anyone’s poised to lead on stable, secure, and revolutionary systems, it’s the Swiss. So, here’s to whatever 2025 has in store—our journey has only just begun.

 

Disclaimer
These insights are based on a panel discussion and do not constitute financial or legal advice. Always do your own research.

The Crypto Valley in numbers

The Crypto Valley in numbers

The 10th edition of the CV VC Top 50 Report showcases Crypto Valley’s impressive growth, reinforcing its position as a global blockchain hub.

  • Valuation boom: The Top 50 companies saw a 55% surge, reaching $593 billion.
  • Strong funding: $586M raised across 56 deals, outpacing global blockchain funding growth.
  • More unicorns: Crypto Valley now hosts 17 unicorns, with 14 by token market cap.

Beyond these numbers, the report provides detailed insights into sector trends, key players, and industry perspectives—offering a comprehensive overview of Europe’s leading blockchain hub.

Image
CV VC Report Teaser

Meet with an expansion expert

Our services are free of charge and include:

  • Introduction to key contacts in industry, academia, and government
  • Advice on regulatory framework, taxes, labor, market, and setting up a company
  • Custom-made fact-finding visits, including office and co-working space