Header-Why GZA-Access to customers

Access to customers and the European market

Independent and yet a central component of the European Single Market: Choosing the Greater Zurich Area guarantees access to more than 500 million consumers in Europe. Switzerland also has free trade agreements with 40 partners outside the European Union, including China, Japan, the Republic of Korea, India, and Canada.  

Get key insights with our Expansion Guide

Get key insights with our Expansion Guide

Discover why the Greater Zurich Area offers the ideal ecosystem for future-oriented companies with its business-friendly environment, beneficial tax system, global innovation and talent hub, and excellent infrastructure.

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Disvover why Greater Zurich is the leading location for international business in our Expansion Guide

Easy access to the European market

Easy access to the European market

Switzerland has a long tradition of political and economic stability thanks to its unique democratic system and excellent relations with the European Union (EU) and many other countries. 

Through a series of bilateral agreements with the EU, Switzerland is a member of the European Single Market. With the exception of agricultural and food products, there are no restrictions on trade between Switzerland and the EU. Additionally, the Schengen Agreement reduces barriers within Europe, and the Freedom of Movement Agreement ensures that citizens of Switzerland and the EU have the right to choose their place of work and residence within the territory of the contractual states. This ensures that companies based here have access to a huge pool of skilled talent

It should also not be underestimated that three of the four largest economies in Europe are neighboring states of Switzerland (Germany, France, Italy) - market cultivation from Switzerland can be very beneficial. A further advantage is that multilingual Switzerland (German, French, Italian, and Romansh) is not just ideally suited as a test market but also impresses with its strong purchasing power.

Free trade agreements boost international trade

Free trade agreements boost international trade

Switzerland is a member of the European Free Trade Association (EFTA), and the World Trade Organization (WTO) and has a network of currently 30 free-trade agreements with 40 partners outside the EU. The list includes important economies like China, Japan, the Republic of Korea, Mexico, Canada, Turkey, and Indonesia. Further agreements - for example with the USA, Malaysia, India, or Thailand - are in negotiation. 

Switzerland - unlike the EU - is one of the only countries in Europe holding a free trade agreement with China.

Intercontinental accessibility

Intercontinental accessibility

The Greater Zurich Area connects you with the world: It offers easy access to customers due to its central location in the heart of Europe and the fantastic transportation connections

Switzerland’s sustainable and highly efficient public infrastructure offers top connectivity both on the regional and international level. Combined with Greater Zurich's highly business-friendly innovation environment, this makes the region one of Europe’s leading business locations. A prime example of the excellent Swiss infrastructure, Greater Zurich's public transport consistently tops global rankings.

✈️ International travel made easy: Greater Zurich offers high international connectivity with direct transportation options to major cities across the continent and international airport woth over 160 destinations. This makes the region attractive for businesses requiring frequent international travel.

🌉 Bridging geographical gaps between talent and employers: Switzerland's excellent public transportation infrastructure enhances access to talent, enabling individuals from various regions to easily commute to work. 

🌱 Green transportation: The Swiss public transport system is a driver of sustainability in the country and much of it is powered by renewable energy sources.

Ideal location for international HQ

Ideal location for international HQ

The Greater Zurich Area stands out as a beacon for international companies seeking a progressive and dynamic business environment to establish, expand, or relocate their corporate headquarters. 

Here are the top 7 reasons for choosing Greater Zurich as a business location for international HQ: 

  1. Access to high-quality services 
  2. High availability of skilled talent 
  3. Superb quality of life 
  4. Exceptional business environment 
  5. Ideal location in Europe regarding connectivity and market access 
  6. Diverse collaboration possibilities with leading research institutes 
  7. Global innovation hub

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