Zurich/Zug – Tamedia is investing in the Crypto Valley fintech startup Lykke. The media group also plans to make additional fintech investments in the future.

Tamedia is investing in the Zug-based startup Lykke, which operates a blockchain-based marketplace for easy management and trading of cryptocurrencies.

“With our investment, we will benefit from Lykke’s know-how in fintech and blockchain and we will support the growth of the start-up specifically through our expertise in marketing, product development and B2C space,” Samuel Hügli, head of Technology & Ventures at Tamedia, said in a press release.

The cooperation could lead to the development of new payment services for Tamedia products, added Hügli, who is now joining Lykke’s board of directors.

“Our collaboration with Tamedia will allow us to successfully move our business forward,” said Richard Olsen, founder and CEO of Lykke. The startup has over 90,000 registered accounts and a total trading volume of over $1.5 billion has already been transferred via the marketplace.

Tamedia plans to make additional fintech investments in the future and has defined fintech as a new growth area in its ventures sector.

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